Monday, 13 December 2010

NTV pirates UK's ITV news bumper

NTV television of Kenya has shamelessly lifted a bumper template belonging to a leading UK television station, changed a few things, and now is the main feature introducing its evening news.

Let me explain. A news Bumper or Bumper Music is a short pre-recorded production element containing voice over music or bed, in this case, used to introduce news programme.

In November 2009, UK's leading private TV channel, ITV re-launched its news bumper , coming up with this: Now, NTV has used the same template, with very similar bed (music) and is now using it in its evening bulletins.

Watch this video when ITV was introducing this bumper and go catch NTV news tonight to understand what I am saying.

I don't know how long this has been running, since I don't watch Kenyan TV as much. But I just noticed this this past weekend. This is quite shameful indeed because there are TV producers who are paid by stations to create new bumpers, trailers and other promotional material to be used in programmes.

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